Web Copy – Jetstar destinations
The project
My role
Jetstar was implementing a new content management system that would allow more flexibility for content.
This new system would require the destination content to be rewritten to take advantage of the new components that were available.
I created new content for all of the destinations within New Zealand, covering all the new fields that were available. This included content for notable sights, information on getting around, top tips and local lingo.
In order to write content for these destinations, I did thorough research and drew on my own experience as a New Zealander. I also sourced pictures for each destination.
